Nowadays we find it easier and easier to share everything about ourselves online. I remember when I first started using Twitter, it asked “What are you thinking?”. My response was “Why do you want to know?” But I quickly caught on and liked the idea of sharing and reading other people’s thoughts.

(Friends Around Me app screen shot)
Today we are taking it a step further. With all the “check in” apps available, we not only let everyone know what we are thinking and doing, we also specifically announce where we are. I get it. But “Why would I want to do that?” is the question that I’ve heard constantly. Here’s are some of my thoughts.
For businesses, the location aware capability is an interesting new way of collecting data, getting to know your customer, and getting more people in your shop. I believe it’s something they have to do. Here’s a quick How-To for business.
For users, this makes you more social, you can see where your friends are going, which places they constantly visit, check ins provide a sort of competition - making for great conversation starters.
If businesses keep getting smarter (as some have done already) they can offer deals to people who check in often, for example. It just makes sense - it’s a win/win - you get a deal, they get you to go and spread the word.
So why would I want to share my location?
-to find others that are near me
-to see if I get any deals
-to get tips on what I should do / or avoid
Why would you want to share your location? Are you still hesitant to do so?